How to Engage Your Employees with Company Videos.
Employees who feel engaged tend to be more productive and committed. One way video communication can keep employees up-to-date and involved is with video training sessions.
Videos offer a great way to keep employees engaged with company news and updates without overburdening them with textual updates or slide presentations. Here are a few ideas to get you going:
1. Share the Values of the Company
Employee engagement is a crucial aspect of any business, serving as an indicator of employee involvement with their workplace and whether their efforts contribute towards creating value.
Using the values of your company with employees can help keep everyone informed and engaged, and video can be an effective means of doing just that.
One effective way of communicating the values and culture of your company to new employees is through videos that showcase its culture. This will enable new hires to easily grasp its core elements and what makes it special.
2. Welcome New Employees
New hires require an engaging onboarding experience from day one, which will prepare them to thrive in their roles. Videos can make this process more enjoyable while providing essential information that can help ensure they succeed at their jobs.
An engaging video can also serve to introduce company basics, like policies and procedures, more efficiently than having an HR professional or team leader sit down and explain it all directly. The use of a welcome video is an effective way to set the right atmosphere from day one of any company culture or value transition.
3. Highlight Employee Achievements
If an employee has reached a milestone, his or her company can use video to recognize it and show their appreciation. Such messages provide motivation and show others in the organization how much their efforts have been noticed by everyone involved.
When you create company videos that help show off what your employees have accomplished it can help with moral. You will also give other employees something to strive for, which can help drive better production.
4. Show Your Company’s Culture
Employee engagement is vital to any successful business, as engaged employees feel invested in seeing it grow and prosper. Videos can help showcase your company culture while encouraging employees to feel invested.
One effective way of doing this is through company videos that feature interviews with employees and clips showing them at work together, providing job seekers with proof that your company is authentic rather than simply being another corporate drone.
When selecting interviewees for your video, seek those who are enthusiastic about sharing their stories. Doing this will ensure they appear genuine rather than scripted - an especially vital consideration if the purpose of your video is recruiting new candidates - by getting to know who makes up your company more people can engage job hunters more successfully.
There are many ways to use videos to engage your employees. Whether it’s during a company-wide meeting, regular newsletter, or another option, you can use the choices above to create engaging videos for your employees.
